Custom attributes allow you to tag/group your audience in specific ways. For example, if you want to distinguish your weekly email list from your donor email list, here is where you create tags for those groups. You can create an unlimited amount of custom attributes.
Custom attributes can be created in Settings > General > Custom Attributes.
To add a custom attribute select "New Custom Attribute" on the top right corner of your screen. There are seven types of attributes.
Radio: This option allows you to set one value per profile (i.e. Favorite Color? Red OR Blue).
When you click into a profile and go to the Custom tab, you will see the value the person is tagged for:
Checkbox: This option allows you to set more than one value to a single profile.
When you click into a profile and go to the Custom tab, you will see all the values the person is tagged for the attribute:
Text: This option allows you to type notes or remarks about an individual with a free-form text option.
Number: Add a number range to a segment on different ranges.
Tag: This option allows you to set one singular value to your entire data set.
When you click into a profile and go to the Custom tab, you will see if they are tagged for the value as Yes or No:
Date: Add a date as an attribute to timestamp your audience.
Date Time: Add a time and date as an attribute to timestamp your audience.
Score: Add a Score (number range) to any profile. This attribute is nested under the Scores tab in a profile and in Audience.
To keep your custom attributes organized and manageable you can create categories for them. For example, if you created a whole list of attributes for various event lists you can keep all that data in one category named, "Event Lists." Next time you log in you can quickly find that data within the category you created.
Custom attributes can be found through the Audience tool by clicking into Audience > Custom.
Custom attributes are located in the Custom tab of every profile and both attributes and attribute categories can be edited at any time.
To learn how to categorize Custom Attributes, click on the link here.