Click on Settings > Custom Attribute to view a full list of your attributes.  To create a new attribute click "New Custom Attribute," and name your Custom Attribute. 

After you named your Custom Attribute -- select your "Attribute Type" and click on "Create" to create your Custom Attribute. 

Explanation on Attribute Types: 

Radio: This option allows you to set one value per profile (i.e. Favorite color? Red OR Blue).

Checkbox: This option allows you set more than one value to a single profile.

Text: This option allows you to type a note for remarks about an individual with a free-form text option.

Number: Add a number range to a segment on different ranges.

Tag: This option allows you to set one singular value to your entire data set.

Date: Add a date as an attribute to timestamp your audience.

Date Time: Add a time and date as an attribute to timestamp your audience.

Did this answer your question?