When you are exporting a list or a segment with a custom template, you are prompted to decide between a raw export and a recommended export.
Recommended Data: Crowdskout sources data from many points -- as a result we often times have more than one result for your data. Crowdskout evaluates that data and returns the best or recommended set of data so you don't have to. This includes fields where you have multiple set of the same phone number -- Crowdskout will automatically export the best set of data for you!
Raw Data: Unlike the recommended data, the raw data will export everything as is. That includes duplicate data such as variations of first names or addresses. Variations appear in separate columns.
For example, raw data will export all of the physical addresses in the profile, while a recommended data will only export the one.